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Challenge

Few industries are as strongly influenced by globalization and digitalization as the automotive industry. Audi, a brand with global appeal, has recognized the digital zeitgeist and has broken new ground with its marketing measures – as a partner of the esport teams Origen, FOKUS CLAN, and Future FC, as well as with numerous other activations in the gaming and esports context. The Ingolstadt-based company has been making a lasting commitment for several years now. 

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Solution

This commitment is appreciated by the gaming community, and Audi, as one of the first movers in the automotive industry, benefits from a high level of presence and reach within the young target group, which can hardly be reached by classic media. We have been supporting Audi in strategic issues since the beginning – from the overarching core message of the esports commitments to the creative implementation in the interfaces to real sports (such as the Audi Cup in Munich). Particularly noteworthy is certainly the aspect that is highly appreciated by the global gaming community: Audi always acts as an enabler in the world of esports, enabling stories, experiences and emotions that would not exist without the commitment of Audi.

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