Funny-frisch, as a leading producer of snacks, wanted to increase the brand’s awareness in the breadth and top of a young target group. In addition, the popularity of the brand was to be strengthened.
What could be more suitable than a cooperation with the German FIFA team with the widest reach and most prestigious reputation? The FOCUS CLAN has quickly emerged as the ideal brand ambassador for funny-frisch in esports, scoring points not only with strong coverage of its own socials but is also perceived by the community as absolutely authentic and hip – messages and partnerships of the FOCUS CLAN reach the relevant target group! Together we have already implemented a wide range of activations – this has meanwhile experienced such an enormous impact even among the snack manufacturer’s employees that internal FIFA tournaments are held regularly.