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CHALLENGE

After an intensive strategy process, it was clear that SV Werder Bremen wanted to enter Esports, and not just like that, they have been extremely ambitious and focusing on a sustainable approach. From beginning on we have accompanied their activities and we are happy to have celebrated three German championships and the first German World Champion together. The social media activities and successes have established themselves in parallel to the nationwide competition within a very short time at the top. How did this become possible?

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WERDER BREMEN
X STARK

SOLUTION

From the very beginning we have followed a sustainable and holistic approach. For the player presence, the two absolute top stars MegaBit and MoAuba were engaged, followed by the experienced Dr. Erhano in 2019. Within 1,5 years Werder Esports won both Virtual Bundesliga Club Championships Seasons and in the first year also the German Individual Championships in the Werder-Internal Final, as well as the World Champion title at the FIFA eWorld Cup in London, always accompanied by STARK Esports. At the same time a social media strategy was built and implemented, which led to exciting coverage in the digital community. Today Werder Esports is considered a “powerhouse” (kicker.de) in German eFootball, despite a comparatively late entry into the Esports. In order to maintain this position, Werder Esports continues to evolve. In the meantime, formats such as the Werder Esports Cup and the Werder eAcademy were established.

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ESPORTS

+ Bochum, Germany
+ Biberist, Switzerland
+ Wallisellen, Switzerland
+ Nowosibirsk, Russia