The added value of this business unit is clearly demonstrated by the example of the “FOKUS CLAN ARENA”. On this platform, brands and rights holders can launch their own gaming tournaments in a short time. The platform can be designed according to the desired CI, the tournaments can be opened for specific target groups.
A thought game about tournaments: In order to increase the awareness of a brand or product, a publicly accessible tournament in a popular gaming title such as FIFA or LoL is a good idea. However, there is also the possibility of organizing tournaments for your own employees and turning them into an employer branding event. The result is a great storyline that can be told in the employee newspaper or on social media, for example.