And this is exactly where we work together with you. Our consulting & client management team consists of long-time gamers who actively play and follow a variety of esports titles themselves and combine this knowledge with analytical work, i.e. classic consulting. We know the relevant games, the culture, the platforms behind the esports curtain and through our experience, we can identify and work out the interfaces to your marketing goals and make the necessary deductions to successfully enter the esports stage. With our many years of expertise, we help you to be more than just a placed brand logo on a team, in a stream, or on the backdrop of an esports tournament. Together we will develop a strategy that offers you an authentic and long-term positioning in the attractive and still quite unexplored esports universe to tap into the full potential of the target group.
We introduce you to esports and create a common understanding. We break into the complex world of esports together. What is esports? Which companies are active and are my peers among them? What distinguishes the industry? Let’s break down clichés and take the first step into strategy finding.
We sharpen our senses and gain a deep understanding of your drive. What conclusions can be drawn from internal analyzes? What approaches can be followed? What communicative challenges are you facing? How does the connection between your own product / service and the very special target group work?
The concept of a strategy is guided by two guidelines – authenticity and the resilience of the decisions made. We discuss entry opportunities, specify implementation and tell your story authentically.
We offer a wide range of possible activations, which are designed according to your specific goals. Should brand awareness be increased in a specific target group? Should the image, e.g. be perceived as digital or innovative? We bring your Esports partnership to life!
We evaluate the previous commitment and contribute to increasing the quality and efficiency of the measures through data-based feedback. Is there untapped potential? What specific points should be improved? What is the concrete feedback from the community?