STRATEGY & CONSULTING

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For years, the esports and gaming industry has been characterized by its constant change and been significantly influenced by technological progress. New players in the form of teams, organizations, leagues, and rights holders are constantly entering the system and contributing to the ongoing professionalization of the industry alongside the established stakeholders. Content is consumed and commented on on a variety of platforms and media. It becomes clear to every viewer quite quickly: The esports and gaming universe is complex, fast-moving and, hand on heart, has a charming and nourishing target group with its own culture and language.

And this is exactly where we work together with you. Our consulting & client management team consists of long-time gamers who actively play and follow a variety of esports titles themselves and combine this knowledge with analytical work, i.e. classic consulting. We know the relevant games, the culture, the platforms behind the esports curtain and through our experience, we can identify and work out the interfaces to your marketing goals and make the necessary deductions to successfully enter the esports stage. With our many years of expertise, we help you to be more than just a placed brand logo on a team, in a stream, or on the backdrop of an esports tournament. Together we will develop a strategy that offers you an authentic and long-term positioning in the attractive and still quite unexplored esports universe to tap into the full potential of the target group.

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In the past, the following procedure has proven itself to be successful, from global to local, for brands as well as for rights holders:

1_training

We introduce you to esports and create a common understanding. We break into the complex world of esports together. What is esports? Which companies are active and are my peers among them? What distinguishes the industry? Let’s break down clichés and take the first step into strategy finding.

2_analysis

We sharpen our senses and gain a deep understanding of your drive. What conclusions can be drawn from internal analyzes? What approaches can be followed? What communicative challenges are you facing? How does the connection between your own product / service and the very special target group work?

3_strategy

The concept of a strategy is guided by two guidelines – authenticity and the resilience of the decisions made. We discuss entry opportunities, specify implementation and tell your story authentically.

4_activation

We offer a wide range of possible activations, which are designed according to your specific goals. Should brand awareness be increased in a specific target group? Should the image, e.g. be perceived as digital or innovative? We bring your Esports partnership to life!

5_optimization

We evaluate the previous commitment and contribute to increasing the quality and efficiency of the measures through data-based feedback. Is there untapped potential? What specific points should be improved? What is the concrete feedback from the community?

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strategy & consulting results

We have worked for a range of global brands and rights holders – from developing corporate strategies, to creating content and managing events and tournaments