Bochum (DE), Langenthal (CH)
Founded in 2015, STARK Esports celebrates its fifth anniversary in August 2020. The success story of the agency, which now operates in almost 20 countries, began with the focus on the sport simulation FIFA in the start-up phase. Historical milestones characterise the work of the past years. For example VfL Wolfsburg, who was the first football club in Germany to be accompanied into esports and has always been a client of STARK since then. A groundbreaking step that was clearly ahead of its time and showed the full potential of esports at an early stage. Many other successful projects have increasingly shaped the contours of STARK, also externally recognised and awarded such as 3rd place as “Supporting Esports Agency of the year” at the Esports Awards 2018.
The last two years, in particular, have been characterised by a strategic shift towards a 360-degree service agency for esports, which places greater emphasis on cooperation with global brands and rights holders and has long since ceased to be limited to the FIFA title. STARK Esports can now name several global players from the brand universe such as Audi, Zurich Insurance, Vodafone and Funny-Frisch, as well as rights holders such as the DFB and esports organisations such as FOKUS CLAN or the Swiss Esports League as its partners. The different customer demands are satisfied by an effective and complete interaction of the four established business units. Since 2019, STARK Esports has been supporting its partners with around 40 specialists in the fields of “Strategy & Consulting”, “Innovation & Technology”, “Production & Events” and “Creative Solutions”.
Dennis Andreas Nirtl, founder and Managing Director of STARK Esports:
“When we started our journey five years ago, we had of course a certain goal and also an idea of what the path of our agency could look like. We are very proud about our roots, our identity, and our perception within the market, which we have built up with a lot of hard work, commitment, and love for esports. The last two years have been marked by the change to a full-service esports agency, our re-branding should underpin this development on a visual level. We would like to continue to convince with our innovative ideas, hard work, and a certain pinch of “nerd”.
To celebrate the change and the upcoming fifth birthday, STARK is giving itself a fresh coat of paint. The clean style and modern colors of the new corporate identity underline the high degree of digitality and customer orientation of the agency. In particular, the new homepage as a digital business card – www.starkesports.com – emphasizes STARK’s expertise and competence even more than before.
Martin Wyss, Managing Director of STARK Esports GmbH:
“We have worked on the new corporate design for STARK Esports for a very long time and with great attention to detail. With the international expansion, the professionalisation of the company, and especially the adapted focus on what and whom we work for, it was only logical that we should also give ourselves a new, appropriate outfit. I am of the opinion that the result is impressive and will certainly ensure that we are perceived even more strongly than before as a serious player in the international esports market.
About STARK Esports
The company with offices in Bochum and Langenthal is one of the leading esports agencies in Europe. Founded in 2015 by former professional players and with an almost 20-year track record in the esports industry, STARK is now the lead agency responsible for the esports commitments of numerous national and international brands and rights holders.
STARK focuses on the areas of Strategy & Consulting, Innovation & Technology, Production & Events, Creative Solutions, and Marketing and operates its own products, platforms, and brands globally.
STARK Esports GmbH
STARK Esports celebrates its fifth birthday and the successful strategic reorientation of the last few years with an extensive rebranding. The original focus on FIFA has been significantly expanded and the agency now covers many Esports titles. These developments are now to be reflected in the adapted corporate branding.
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